Brand Story + Tilly’s Story

Infinity Beads: Brand Story
Handmade. Heritage-Inspired. Heart-LedInfinity Beads isn't just jewelry
It's a blend of culture, affordability, sustainability, boldness and softness - all wrapped into something a little deeper.
This brand was created to carry meaning,
To tell stories. To hold memories you can wear.
And we care more about just looking cute:
-> 1 % of all profits go to marine life and animal life causes - because giving back is always in style.
->We ship using eco-friendly packaging - because pretty things shouldn't come at the planet's expense.
But behind the beads, the boldness, and the mission-driven sparkle, there's one quiet truth:
This brand was built from love and loss.
Tillys Story: The Heart of Infinity
Infinity Beads was born after I lost custody of my dog daughter, Tilly.
She was my best friend, my emotional support, my whole heart.
And when I lost her, I needed something to help me hold on.
Something to make with my hands when my heart was too heavy.
One night, while making jewelry alone, I thought:
"I will love Tilly for Infinity."
That line - from that one song - stayed with me.
And that's when the name clicked. Infinity Beads.
So, if you're wearing something from this brand, you're also carrying a little piece of her.
A reminder that even in grief, we can create something beautiful.
Something lasting, Something glowing.