Brand Story + Tilly’s Story


Infinity Beads: Brand Story

Handmade. Heritage-Inspired. Heart-LedInfinity Beads isn't just jewelry

It's a blend of culture, affordability, sustainability, boldness and softness - all wrapped into something a little deeper.

This brand was created to carry meaning,

To tell stories. To hold memories you can wear.

And we care more about just looking cute: 

-> 1 % of all profits go to marine life and animal life causes - because giving back is always in style. 

->We ship using eco-friendly packaging - because pretty things shouldn't come at the planet's expense.

But behind the beads, the boldness, and the mission-driven sparkle, there's one quiet truth:

This brand was built from love and loss. 

Tillys Story: The Heart of Infinity

Infinity Beads was born after I lost custody of my dog daughter, Tilly.

She was my best friend, my emotional support, my whole heart.

And when I lost her, I needed something to help me hold on.

Something to make with my hands when my heart was too heavy.

One night, while making jewelry alone, I thought:

"I will love Tilly for Infinity."

That line - from that one song - stayed with me.

And that's when the name clicked. Infinity Beads. 

So, if you're wearing something from this brand, you're also carrying a little piece of her. 

A reminder that even in grief, we can create something beautiful.

Something lasting, Something glowing.